🥳 Big news: Boon.Today has joined Ad For Good® — Meet the first AI built for responsible, impact-driven ads.

How to Co-Create a Purpose-Driven Campaign With a Nonprofit

May 15, 2025 - Sophie Rattantray

Purpose-Driven Advertising Starts With True CollaborationSocial impact advertising isn’t just about writing a check. To create a campaign that truly resonates  with audiences and the cause itself�...

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Ad For Good®️ launches its first Digital out of Home awareness campaign on responsible advertising issues in Paris with Mediatransports

April 23, 2023 - Noa Leroy

Ad For Good®️ launches its first Digital out of Home awareness campaign on responsible advertising issues in Paris with Mediatransports."The first social and environmental impact label dedicated t...

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3 reasons why advertising in sport events must be more responsible and conscious.

December 20, 2022 - Noa Leroy

Advertising and sponsoring in sport have always played a crucial role in the success and growth of the industry. Sponsors provide financial support to teams and athletes, which helps to cover the cos...

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How to carbon offset my advertising campaign?

August 23, 2022 - Noa Leroy

There's no doubt that the world has seen a surge in the amount of people who are concerned about environmental issues. This is great news for companies looking to engage their audiences and customers...

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Häagen-Dazs, Engie, Alter Eco, La Banque Postale, Zespri and many others has joined the Ad For Good® movement 🌍

July 28, 2022 - Noa Leroy

We are very proud and excited to see the movement and the Ad For Good community growing every day with new beautiful and committed brands joining the conscious advertising movement ✊We've seen bran...

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Discover the new Ad For Good® TV format launched by M6 Publicité and Café Royal

May 15, 2022 - Noa Leroy

Café Royal, and its agency Sponso TV, is introducing S6lidaire certified by the Ad For Good® label, M6 Publicité's new responsible advertising format, from March 25 to April 11, 2021 on M6, W9, 6t...

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Hawk Partners with the Ad For Good Label

May 8, 2022 - Noa Leroy

Hawk, a technology company that offers omnichannel solutions combining media activations and consumer insights, announces that it has entered into a strategic partnership with the Ad For Good label "...

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