Why get Ad for Good certified ?
Because modern advertising isn’t just about reach and it’s about relevance, responsibility, and results.In a market where every impression counts and every value is scrutinized, the Ad for Good c...
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Ethical AI in advertising: how to combine innovation and responsibility
Artificial intelligence is no longer a futuristic concept and it’s already shaping the way brands advertise. From automated media buying to hyper-personalized content creation, AI offers speed, sca...
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Responsible Advertising vs Purpose-Driven Advertising: What's the difference?
As consumer expectations evolve, so does the language of modern marketing. Terms like responsible advertising and purpose-driven advertising are increasingly used but often confused. Yet the differen...
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Measuring the social impact of a campaign: which KPIs should you track?
Measuring the social impact of a campaign"But How Do We Measure It?" A Question I Hear All the TimeLet’s be honest: when it comes to social impact, a lot of brands talk the talk… but stop short...
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What happens when Danone ties brand visibility to social mobility?
A purpose-driven campaign where media funds programs at Sport dans la Ville, helping young people thrive through sport, mentoring, and job readiness.That’s the question Danone asked when launching ...
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Ad for Good: The Label That Turns Advertising into a Force for Good
In 2025, advertising is no longer just about visibility, awareness, or performance but it’s about values. Consumers expect brands to prove they’re contributing to positive change, not just pushin...
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How did Barbie become a catalyst for real social impact?
Barbie Inspires Girls to Imagine ThemselvesIn November 2023, Mattel took a bold step with its iconic Barbie brand by launching a purpose-led digital campaign in partnership with the NGO Inspiring Gir...
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