Ad For Good®

Ad For Good® is the first social and environmental impact label for the advertising industry.

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Rebuild a circle of trust where advertising becomes

a force for good

Brands labeled Ad For Good® are a new kind of advertisers that balances purpose and profit. 

They are committed to taking into account the impact of their media buying decisions on society and the environment by donating at least 1% of their media budget to social or environmental causes.

It is a community of advertisers, which drives a global movement using advertising as a force for good.

Ad For Good® is determined to break the current model of advertising into a new and fair eco-system where each and every advert in the world would support a worthwhile cause through their advertising campaign.

"The post-advertising world is not one without advertising, but one where our attention would benefit and help society."

Shaï Douillet, Founder of

the Ad For Good Label

They trust us

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See our actions

Why join Ad For Good® ?

We match brands with the right nonprofit partners, facilitating lasting and impactful relationships that improve society and the environment.

Joining the Ad For Good® label is straightforward and provides a framework for certified corporate donations.

Becoming a member of Ad For Good is the opportunity for your business to make an impact and to show your engagement to your advertising audience.

We are entering a new world where advertising has to be revolutionised and take into consideration its planet and its people.

"Brands of the future will be supported by consumers based on how the brand helps them and the society."

Joah Santos, Chief Behavior Strategist at NYLON

Adultes et bébé éléphant

Every year, more than $500 Bn is spent on Global Advertising. We are on a mission to make Advertising Good.

Afro American Kid

We are investing our time and resources to restore the hope of our children.

Vue aérienne des surfeurs

Ad For Good works with companies, NGOs and people, to establish the needs of our Planet.