Ad For Good®
Ad For Good® is the first social and environmental impact label for the offline and online advertising industry.
Ad For Good® ?
Ad For Good® is dedicated to break the current model of advertising into a new and fair eco-system where every ad and every brand in the world would support a cause through their advertising campaign.
Ad For Good® turn at least 1% of any advertising budget into a donation to approved social and environmental nonprofit organizations.
Our mission is to take 1% out of the global advertising budget to keep our planet and its people safe
When consumers are exposed to a digital ad that shows the Ad For Good® label on any offline or online ad support, they are rewarded financially with digital currency called Boon that brand credit directly and automatically on their personal Boon.Today wallet. Users redeem their Boon directly from their Boon.Today wallet to make donations to their social organizations of their choice.
"The post-advertising world is not one without advertising, but one where our attention would benefit and help society."
Shaï Douillet, CEO Boon.Today
Why JOIN ?
Ad For Good®
Become a member of Ad For Good is the opportunity for your ad business to impact and show your engagement to your audience.
We are entering in a new world where advertising has to be fully reinvented and take in consideration its planet and its people.
"Brands of the future will be supported by consumers based on how the brand helps them and the society."
Joah Santos, Chief Behavior Strategist at NYLON