Ad For Good®
Ad For Good® is the first social and environmental impact label for the advertising industry.
Rebuild a circle of trust where advertising becomes
a force for good
Brands labeled Ad For Good® are a new kind of advertisers that balances purpose and profit.
They are committed to taking into account the impact of their media buying decisions on society and the environment by donating at least 1% of their media budget to social or environmental causes.
It is a community of advertisers, which drives a global movement using advertising as a force for good.
Ad For Good® is determined to break the current model of advertising into a new and fair eco-system where each and every advert in the world would support a worthwhile cause through their advertising campaign.
"The post-advertising world is not one without advertising, but one where our attention would benefit and help society."
Shaï Douillet, Founder of
the Ad For Good Label
They trust us
See our actions
Why join Ad For Good® ?
We match brands with the right nonprofit partners, facilitating lasting and impactful relationships that improve society and the environment.
Joining the Ad For Good® label is straightforward and provides a framework for certified corporate donations.
Becoming a member of Ad For Good is the opportunity for your business to make an impact and to show your engagement to your advertising audience.
We are entering a new world where advertising has to be revolutionised and take into consideration its planet and its people.
"Brands of the future will be supported by consumers based on how the brand helps them and the society."
Joah Santos, Chief Behavior Strategist at NYLON