Your campaigns can drive meaningful change, effectively.
By donating at least 1% of your media budget to a cause, you turn your campaigns into high-impact engagement tools.
You give purpose to your marketing while strengthening brand loyalty.
Positive change is no longer just a message — it becomes a core part of your marketing strategy, boosting audience connection and trust.
Mattel & Inspiring Girls
How did Barbie become a catalyst for real social impact?
OOH/DOOH
See how, during the global pandemic, Intermarché has supported the NGO Le Secours Populaire ❤️
Danone & Sport Dans La Ville
What happens when Danone ties brand visibility to social mobility?
Video
Discover how the french bank, La Banque Postale, has turned its media buying power into an Ad For Good® power to help young people in precarious situations ❤️
OPS/Brand Content
See how Marie Claire group has partnered with L’Oréal to support the Foundation Le Refuge 🏳️🌈
TV
See how M6 has connected their advertiser Café Royal to the GoodPlanet Foundation for their TV campaign 🌳
Social Media
See how the US brand Vcita has supported the NGO Ashoka during World Entrepreneurship Day 👩💻
Influencers
See how the startup Goodments has helped to contain bushfires in Brazil with the NGO WeForest 🌱
+1000 impact-driven projects supported since 2017
Initiatives taking shape across multiple verticals and in collaboration with numerous NGOs.
How to become certified
By donating at least 1% of your media budget to a cause, you give purpose to your actions while strengthening audience engagement. Change finally becomes part of your strategy.
Initial contact and targeting
Our team helps you swiftly shape your next actions based on your upcoming campaigns. We’ve built a fast and powerful tool to find the cause that aligns with your brand: the Brand Explorer AI.
Donation confirmation
Once the association and project to support have been selected, we jointly confirm the donation percentage linked to the campaign, starting from 1%. The donation is then formally verified and certified.
Campaign optimization
We then collect your campaign assets to enrich them. We can enhance any format : video, static, banner, DOOH, or audio.
We’re proactive and agile in our creative proposals. Final files are delivered within 24 hours.
Connecting and confirming with the selected cause
We reach out to the organization to confirm receipt of the donation.
We’re also able to coordinate content showcasing the actions made possible by your campaign.
Our awards
Best social and environmental impact start up
1st prize won at VIVA Technology Paris in 2018
Best AI & Ethical Advertising Solution
Laureate 2025 by Positive Media Project from Publicis
Best services in outdoor advertising
1st prize won at VIVA Technology Paris in 2019
Join the Ad For Good movement
Get in touch and get started with us
Turn Your Ad Campaigns Into a Force for Good
Discover how brands like L'Oréal, Danone, and Publicis use their media spend to support nonprofits, while boosting campaign results.
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