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Don't advertise, solve issues.

Ad For Good is the first social and environmental impact label dedicated to the advertising sector.
We're a community of brands, medias and agencies which drives a global movement using advertising as a
force for good.

Logo from L'Oréal Paris
Logo from the streaming music platform Deezer
Logo from Publicis Group
Logo from JCDecaux

Rebuild a circle of trust where advertising becomes
a force for good

Brands labeled Ad For Good® are a new kind of advertisers that balances purpose and profit. 

They are committed to taking into account the impact of their media buying decisions on society and the environment by donating at least 1% of their media budget to social or environmental causes.

It is a community of advertisers, which drives a global movement using advertising as a force for good.

Ad For Good® is determined to break the current model of advertising into a new and fair eco-system where each and every advert in the world would support a worthwhile cause through their advertising campaign.

They trust us

Logo from the NGO Fondation de France
Logo from the NGO weforest
logo_fondation_le-refuge_blanc_site (1).
Logo from the NGO
Logo from the NGO the Jane Goodall Institute
Logo from the NGO Institut Pasteur

See our actions

Why join Ad For Good® ?

We match brands with the right nonprofit partners, facilitating lasting and impactful relationships that improve society and the environment.

Joining the Ad For Good® label is straightforward and provides a framework for certified corporate donations.

Becoming a member of Ad For Good is the opportunity for your business to make an impact and to show your engagement to your advertising audience.

We are entering a new world where advertising has to be revolutionised and take into consideration its planet and its people.

"Brands of the future will be supported by consumers based on how the brand helps them and the society."

Joah Santos, Chief Behavior Strategist at NYLON

Adultes et bébé éléphant

Every year, more than $500 Bn is spent on Global Advertising. We are on a mission to give at least 1% out of it.

Afro American Kid

We are investing our time and resources to restore the hope of our children.

Vue aérienne des surfeurs

Ad For Good works with companies, NGOs and people, to establish the needs of our Planet.

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