Secours Populaire Français/Intermarché
Advertise and
act for good
Ad For Good is the first social and environmental impact label dedicated to the advertising sector
/WHO WE ARE
We're a community of brands, medias and agencies which drives a global movement using advertising as a force for good.
/OUR PARTNERS
Publicis GroupeJCDecauxCondé NastL'Oréal ParisdeezerCosmopolitan
/HOW IT WORKS
Brands labeled Ad For Good® are a new kind of advertisers that balance purpose and profit. By donating at least 1% of their media budget to social or environmental causes, they drive a change for good.
1%
Our Purpose
Ad For Good® is determined to break the current model of advertising into a new and fair eco-system where each and every advert in the world would support a worthwhile cause through their advertising campaign.
/CAMPAIGNS
Apprentis D'Auteuil/La Banque Postale
Fondation GoodPlanet/Café Royal
Reforestaction/AlterECO
/ AWARDS
Our awards
by VIVA Technology
Best social and environmental impact start up
1st prize won at VIVA Technology Paris in 2018
2018by Publicis
Best AI & Ethical Advertising Solution
Laureate 2025 by Positive Media Project from Publicis
2025by VIVA Technology
Best services in outdoor advertising
1st prize won at VIVA Technology Paris in 2019
2019Why join us
We match brands with the right nonprofit partners, facilitating lasting and impactful relationships that improve society and the environment.
Joining the Ad For Good® label is straightforward and provides a framework for certified corporate donations.
Turn a share of your media budget into measurable contributions to causes that matter — verified and reported transparently.
Stand out as a purpose-driven advertiser and build deeper trust with audiences, partners and talent.
OUR IMPACT
Numbers that move the needle
Verified contributions, transparent reporting and a growing community turning advertising into a force for good.
1%Minimum share of media budget redirected to a verified cause
€4.2M+Raised for social and environmental causes through labeled campaigns
60+Brands committed to the Ad For Good® label
30+Verified nonprofit partners across Europe
IN THE PRESS
What they say about us
A label that finally turns advertising budgets into a measurable lever for social and environmental causes.
Ad For Good sets a new bar for how brands prove their commitment beyond traditional CSR claims.
A pragmatic, verifiable framework the industry has been waiting for. Expect this label to scale fast.