Advertising is broken. We hacked it for good.
Ad For Good® is the world’s first label for conscious advertising.
It lets approved brands automatically donate 1% of media spend to meaningful causes and show it proudly. No fluff. No guilt. Just certified impact.
Founded in 2016, Ad For Good® is the first purpose-driven label dedicated to the advertising industry, trusted by global brands, powered by transparent tech.
Simple setup
Measurable impact
Brand-safe & NGO-vetted
Introducing Brand Explorer AI
Tap into the AI tool that’s changing how brands connect with causes.
Brand Explorer AI helps you instantly match your campaigns with the right causes, NGOs, awareness dates, and real-world CSR examples, based on your brand’s industry, values, or messaging.
🔎 Built for: brand strategists, CSR teams, agencies & impact-driven creatives.
AI-powered brand–cause matching
Brand Explorer AI helps you cut through the noise and instantly align your campaign with causes that match your values, timing, and audience.
CSR & awareness calendar built in
Align your campaigns with global dates and themes that matter.
Custom brand watchlist
Track what leading brands are doing in responsible comms.
Powered by real-time industry data, and proprietary impact mapping.
Updated daily to surface what’s trending in ethical advertising.
Strategic insights for your next brief
No more guesswork. Start every campaign with social context.
No fees. No middlemen. No catch.
We don’t take a cut. Ever.
100% of the donation goes directly to the cause you support, no hidden fees, no transaction taxes, no fine print. That’s how we break the status quo.
0% fee on donation
All funds go straight to NGO partners. What your audience sees is what your impact delivers.
Tailored to your brand's values with AI
Our Brand Explorer AI suggests causes that align with your CSR goals, industry, or geography. Prefer to handpick? You can.
Frictionless integration
We've built an infrastructure so your teams don’t need to stitch together disparate systems or spend months integrating functionality.
Responsible advertising, live in minutes
Your teams stay focused, our tech handles the rest.
Launch in a few clicks
No complex onboarding. Go from approval to activation in minutes, not weeks.
Views that actually do something
Each qualified impression or engagement contributes directly to the cause — no manual steps, no added cost.
Real-time impact dashboard
See how much was donated, where it went, and how your audience interacted — all in one place.
No downloads. No registration. No excuses.
Your audience stays in the moment. Zero friction means higher engagement and more impact.
One label. Any channel.
Ad For Good® works wherever your campaigns run.
Online, offline, digital, analog, your audience sees your impact everywhere.
Full media compatibility
From CTV, display, and DOOH to influencers and print — we integrate seamlessly.
No change to your media plan
No need to switch tools or renegotiate campaigns. Keep your agency, stack, and formats — just add purpose.
Plug & play activation
Your DSP, ad server or network connects in minutes. Your team won't need training or new workflows.
Video
DOOH
Influencers
Audio
TV
Display
CTV
We're an Impact Company that makes Advertising
Not an Advertising Company that makes Impact
Use Cases
See how our clients work with us
OOH/DOOH
See how, during the global pandemic, Intermarché has supported the NGO Le Secours Populaire ❤️
OPS/Brand Content
See how Marie Claire group has partnered with L’Oréal to support the Foundation Le Refuge 🏳️🌈
Video
Discover how the french bank, La Banque Postale, has turned its media buying power into an Ad For Good® power to help young people in precarious situations ❤️
TV
See how M6 has connected their advertiser Café Royal to the GoodPlanet Foundation for their TV campaign 🌳
Social Media
See how the US brand Vcita has supported the NGO Ashoka during World Entrepreneurship Day 👩💻
Influencers
See how the startup Goodments has helped to contain bushfires in Brazil with the NGO WeForest 🌱
Danone & Sport Dans La Ville
What happens when Danone ties brand visibility to social mobility?
Mattel & Inspiring Girls
How did Barbie become a catalyst for real social impact?
Our awards
Best social and environmental impact start up
1st prize won at VIVA Technology Paris in 2018
Best AI & Ethical Advertising Solution
Laureate 2025 by Positive Media Project from Publicis
Best services in outdoor advertising
1st prize won at VIVA Technology Paris in 2019
Great advertising comes with great responsibility 😇
Get started and book a demo with us
You're in great company.
See what our clients say about us.
Ali Koné - Director of Advertising Operations Marie Claire Group
"Publishers like us have a need and a role in CSR, enabling our advertisers to activate efficient and transparent turnkey systems, that's what Ad For Good offers."
Ingrid Gaignard - Head of Advertising Happinez Magazine
"With the Ad For Good® label, brands have the opportunity to communicate by highlighting their commitment."
Oded Lavie - VP Innovation & Biz Dev Pubicis Tel-Aviv
"I've known Ad For Good for the past 2 years and have seen their progress and the value they add. Check them out, you will not be disappointed :)"
They talk about us 😍
We’re on a mission to make your purpose-driven advertising strategy simpler, more pleasant and more productive.
This should be easy. Right ? 😉