🥳 Big news: Boon.Today has joined Ad For Good® — Meet the first AI built for responsible, impact-driven ads.

IntroducingImpact-Driven Advertising

Engage with Purpose. Powered by A.I

Certify your ads with the Ad For Good® label and automatically direct 1% of your media spend to vetted causes — no change to your media plan.

💸 No fees. 100% SaaS. Full transparency.

🏆 Trusted by brands like L'Oréal, Condé Nast, Rolex.

✨ Enhanced by AI

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Advertising is broken. We hacked it for good.

Ad For Good® is the world’s first label for conscious advertising.
It lets approved brands automatically donate 1% of media spend to meaningful causes and show it proudly. No fluff. No guilt. Just certified impact.

Founded in 2016, Ad For Good® is the first purpose-driven label dedicated to the advertising industry, trusted by global brands, powered by transparent tech.

Simple setup

Measurable impact

Brand-safe & NGO-vetted

Ads that actually do good — and perform better.

Purpose-driven campaigns that outperform traditional ads on every key metric.

x2

Captures Attention

+82%

Boosts Brand Recall

+27%

Drive brand Trust

Introducing Brand Explorer AI

Tap into the AI tool that’s changing how brands connect with causes.

Brand Explorer AI helps you instantly match your campaigns with the right causes, NGOs, awareness dates, and real-world CSR examples — based on your brand’s industry, values, or messaging.

🔎 Built for: brand strategists, CSR teams, agencies & impact-driven creatives.
⚡ Powered by real-time data, trend monitoring, and proprietary impact mapping.

AI-powered brand–cause matching

Brand Explorer AI helps you cut through the noise and instantly align your campaign with causes that match your values, timing, and audience.

CSR & awareness calendar built in

Align your campaigns with global dates and themes that matter.

Custom brand watchlist

Track what leading brands are doing in responsible comms.

Powered by real-time industry data

Updated daily to surface what’s trending in ethical advertising.

Strategic insights for your next brief

No more guesswork. Start every campaign with social context.

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No fees. No middlemen. No catch.

We don’t take a cut. Ever.
100% of the donation goes directly to the cause you support — no hidden fees, no transaction taxes, no fine print. That’s how we break the status quo.

  • 0% fee on donation

    All funds go straight to NGO partners. What your audience sees is what your impact delivers.

  • Tailored to your brand's values with AI

    Our Brand Explorer AI suggests causes that align with your CSR goals, industry, or geography. Prefer to handpick? You can.

  • Frictionless integration

    We've built an infrastructure so your teams don’t need to stitch together disparate systems or spend months integrating functionality.

  • Responsible advertising, live in minutes

    Your teams stay focused — our tech handles the rest.

  • Launch in a few clicks

    No complex onboarding. Go from approval to activation in minutes, not weeks.

  • Views that actually do something

    Each qualified impression or engagement contributes directly to the cause — no manual steps, no added cost.

  • Real-time impact dashboard

    See how much was donated, where it went, and how your audience interacted — all in one place.

  • No downloads. No registration. No excuses.

    Your audience stays in the moment. Zero friction means higher engagement and more impact.

  • One label. Any channel.

    Ad For Good® works wherever your campaigns run.
    Online, offline, digital, analog — your audience sees your impact everywhere.

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    Full media compatibility

    From CTV, display, and DOOH to influencers and print — we integrate seamlessly.

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    No change to your media plan

    No need to switch tools or renegotiate campaigns. Keep your agency, stack, and formats — just add purpose.

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    Plug & play activation

    Your DSP, ad server or network connects in minutes. Your team won't need training or new workflows.

  • Video

    DOOH

    Influencers

    Audio

    TV

    Print

    Display

    CTV

    We're an Impact Company that makes Advertising

    Not an Advertising Company that makes Impact

    Use Cases

    See how our clients work with us

    Great advertising comes with great responsibility 😇

    Get started and book a demo with us

    They talk about us 😍

    Contact us

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    We’re on a mission to make your purpose-driven advertising strategy simpler, more pleasant and more productive.

    This should be easy. Right ? 😉

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