1% of Your Media Budget Can Change Everything: The Proof Is in the Numbers

In a world where every euro spent on advertising is scrutinized, brands are under increasing pressure to maximize impact  not just in terms of reach and ROI, but also in terms of positive social contribution.

That’s where Ad for Good comes in. Our model is simple but powerful: brands commit at least 1% of their media spend to support vetted non-profits, without increasing their media cost. But does it really make a difference?

Let’s break down the numbers and see how small actions can lead to big results.

Why 1%? Because Scale Matters

At first glance, 1% may seem like a small number. But when applied to the massive budgets brands allocate to media each year, it becomes a powerful lever for impact.

Here’s an example:

• A company spending €500,000 on paid media annually contributes €5,000 to social causes.
  

• At scale, with 100 brands participating, that’s €500,000 redirected to vetted non-profits  without changing campaign budgets.
  
  

Now imagine this happening across countries, sectors, and industries. One percent quickly becomes millions redirected toward positive change  all while keeping your media strategy intact.

What Can That 1% Do in Real Life?

-It funds local education programs.
-It supports climate action campaigns.
-It helps women access healthcare.
-It provides meals to families in crisis.
-It gives NGOs visibility they could never afford on their own.

And because Ad for Good works only with verified, transparent associations, your contributions are traceable, meaningful, and measurable.

The ROI of Purpose: Not Just Good but Smart

Integrating Ad for Good isn’t just a CSR initiative. It’s a marketing strategy that enhances performance.

• +23% in ad recall for campaigns tied to a social mission
  
  

• +18% in brand favorability
  
  

• +25% engagement rates on purpose-led creatives
  
  

• +11% in purchase intent (source: Kantar Purpose Study, 2023)
  
  

Consumers respond better to brands that walk the talk. By linking your advertising to real impact, you differentiate your brand and unlock stronger results across your funnel.

How Do You Start?

It’s easy.

1. Choose to allocate 1% (or more) of your media budget through Ad for Good.
   

2. Select an association that aligns with your brand values, manually or using our AI Brand Explorer.
   

3. Receive the Ad for Good Label as a certified brand of purpose.
   

4. Track and communicate your social impact but  with credibility and transparency.

Advertising is powerful.
And even 1% of your media spend has the potential to shape lives, support communities, and position your brand as a force for good.

Ready to make the shift?

👉 Join the movement. Try the AI Brand Explorer, or apply for the Ad for Good Label and start using your media to drive both business performance and meaningful change.