How a startup has supported an environmental cause through their advertising campaign
During the devastating wildfires in Brazil, the social impact startup, Goodments partnered with the NGO WeForest.
Using the Ad For Good® Label and the Boon.Today technology, they launched an influencer advertising campaign on Instagram in order to raise awareness about what was happening in the Amazon forest and show their audience how they can make a micro-donation to WeForest simply by 'swiping up' and visiting the Goodments website.
The campaign has been relayed by many committed influencers on Instagram and the user engagement on swipe up was 10x higher than an average influencer campaign on Instagram.
Below is a preview of the campaign:
