Hawk, a technology company that offers omnichannel solutions combining media activations and consumer insights, announces that it has entered into a strategic partnership with the Ad For Good label "to enable its customers to empower their digital communication". Advertisers will be able to choose to broadcast their campaigns on media environments labeled Ad For Good, through display, video and audio formats, on desktop, mobile and DOOH, and thus donate at least 1% of the budgets invested to an association of their choice. To be eligible, campaigns must comply with the Ad For Good label charter (accessible on adforgood.com), incorporating the label's logo, as well as the mention of the advertiser's contribution to the association of its choice. This device can be activated now for all users of the Hawk platform and can also be activated as part of a turnkey activation.