Ad For Good is the guarantee of giving your business a real advantage facing toward your competitors. It is the certification of having an important added value both for you customers and overall facing toward your potential clients.
Within Ad For Good we understand the necessity for you to remain competitive.
That's why we offer you the opportunity to keep on promoting your brand and your image through efficient ads on boosting your social and environmental responsibility at the same time.
Thanks to the Label Ad For Good your brand will be classified as an influential and as a key brand actor within the community of those who care about the protection of our planet and peoples.
On giving at least 1% of your advertising budget for donation to approved social and environmental nonprofit organizations.
Today at Ad For Good we offer you the opportunity to choose one or various causes to advocate among 450 ones.
You are also free to choose the approved social and environmental nonprofit organization (around 1000 organizations) you would like support and with whom you will be directly linked during all the processus of your brand's promotion.
HOW IT WORKS?
Engage and consolidate your relationship with your consumers
We strongly believe that our society and more precisely that worldwide customers are becoming more and more sensitive and responsive to brands' ads and offers when there is a certain engagement in a social and environmental cause behind it. Being certified Ad For Good is for your customers the guaranty that behind some of your promotions, you are directly supporting a cause you care about. This involve a better relationship with your customers first and the opportunity for you to attract people that should be sensitive to the cause you support through your ad business.
Ad For Good means as a consequence, the certification of creating customer loyalty around values your brand embodies.
Bring a strong added value to your business
Today Millennials have been gaining in power of influence and of decision. It is the generation which is globally connected, better educated, more tolerant and diverse. At Ad For Good we understand the necessity for business to create and gain in added value in order to stand up to other competitors. On choosing Ad For Good you will have the guarantee to prevail over your competitors because you won't only become an impactful and an important actor within our society but also you will have made the choose of innovating ads.
Much more visibility with our logo "Ad For Good"
On being a member of Ad For Good, you will be free to use our logo on all of your packagings but also on your ads and websites for a duration of 12 months. This logo will be the certification of your membership at Ad For Good's community and the proof of your engagement in social and environmental missions for your consumers and for the potential ones.
The guarantee of employees engagement
Being a member of Ad For Good will not simply benefit the propre interests of your business in terms of economic growth, popularity, added value and image. It will reinforce and consolidate the engagement of your employees on creating a real connection between your brand and your workforce.That's why Ad For Good should be seen as a tool to strongly engage and motivate your staff. It is the certification of receiving a better engagement from your employees simply because they will see themselves as important in some of your decision making and fell themselves better related to the business' image and philosophy as they will share together commun values.
Ad For Good : a strong tool to improve your Employer Branding
Within Ad For Good we understood the importance of Employer Branding. Thanks to a strong employer brand your company will
be able to increase the number of quality applicants, reduce costs per recruitment and differentiate yourself from competitors.
Today it is important to know that 75% of candidates research about firm's reputation and employer brand before applying for job as 69% of them would not accept a job within a firm with bad reputation even if they wouldn't have a job.
That's why we created Ad For Good in order to assure that your employees will participate in the promotion and in the good reputation of your brand.
Participating and being a member of our global network through our various events, trade shows and conferences are opportunities for your teams and generally speaking, for your business to exchange on current issues and learn from other members. You will find us at local community event but also online thanks to our social and digital network.
TO GO FUTHER IN THE "AD FOR
We offer you the possibility of increasing your social and environmental engagement on fitting your ads with the technology Boon.Today. For two years now, Boon.Today has been working on developing many items and more generally speaking, innovations that will give to your ads more sense and more impacts. Innovations and Technologies such as the technology NFC, QR Code, videos/websites, traditional display/ digital screens imagined to help your messages appearing going out of the box and breaking with the traditional codes of advertising.
As Ad For Good is in a membership with Boon.Today, we would like to offer our members an "Ad For Good x Boon.Today" deal of 30% on your first campaign.